When the Dunkel proposals threatened the developing world and globalization began to rob the poorer sections, he assisted Shri Dattopant Thengadi and Shri Madan Das, senior functionaries of the RSS, along with Sri S.Gurumurthy in floating and organizing Swadeshi Jagarn Manch (SJM), a movement to protect the Indian rural economy against the onslaught of globalization. In his capacity as National Convener of SJM for over 16 years (1993-2008) he crisscrossed the country several times and built a robust Swadeshi movement. During this period, he had established a very good rapport with leaders like Chandrasekhar, George Fernandez etc. outside Sangh Parivar.
He was All India Organiser of Swadeshi Jagaran Manch in 1993 (Formed by late Shri Dattopant Tengdi in 1991) and he became All India Convenor in 2000. During his tenure Swadeshi Jagaran Manch, a newly born Organisation became a nationwide and formidable movement.
He worked as national organizer & then convener for Swadeshi Jagran Manch for over 16 years i.e from 1993-2008.